![]() But the data can also be used for targeting ads to you and your family, and for other purposes. The data is transmitted to the TV maker, its business partners, or both.ĪCR, which goes by a variety of names depending on the TV brand, can help your set recommend shows you might want to watch. Technology called automatic content recognition, or ACR, attempts to identify every show you play-including those you get via cable, over-the-air broadcasts, streaming services, and even DVDs and Blu-ray discs.
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